Title |
Author |
| Unintended Effects of Targeted Advertisements: A Test on Sarawakian Chinese |
Ernest Cyril De Run |
| Does Leadership Style Matter in Change Management Success? Employee Performance as a Proxy of Effective Change |
Kee Swee Lin,T. Ramayah, Noornina Dahlan & Lo May Chiun
|
| An Examination of the Validity and Reliability of the Organizational Structure Scale in the Malaysian Context: Preliminary Results | Yusliza Mohd.Yusoff, T. Ramayah & Hazman Shah Abdullah |
| Retailer Corporate Branding | Sharifah Faridah Syed Alwi |
| Long Run Cointegration Between Sector-Specific Indices and Macroeconomic Fundamentals | Jaafar Pyeman & Ismail Ahmad |
| The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia | Nor Asiah Omar, Rosidah Musa & Faridah Hassan |