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 Title

Author

Unintended Effects of Targeted Advertisements: A Test on Sarawakian Chinese

Ernest Cyril De Run

Does Leadership Style Matter in Change Management Success? Employee Performance as a Proxy of Effective Change
Kee Swee Lin,T. Ramayah, Noornina Dahlan & Lo May Chiun
An Examination of the Validity and Reliability of the Organizational Structure Scale in the Malaysian Context: Preliminary Results Yusliza Mohd.Yusoff, T. Ramayah & Hazman Shah Abdullah
Retailer Corporate Branding Sharifah Faridah Syed Alwi
Long Run Cointegration Between Sector-Specific Indices and Macroeconomic Fundamentals Jaafar Pyeman & Ismail Ahmad
The Roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in Creating Store Loyalty: Evidence from Retail Loyalty Programmes in Malaysia Nor Asiah Omar, Rosidah Musa & Faridah Hassan

 

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